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Research papers

Market and competitive intelligence

Market and competitive intelligence are derived from various management disciplines which are now converging to form a powerful new tool delivering considerable strategic competitive advantage. Market and competitive intelligence are therefore an...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Fredrik Nauckhoff
March 1, 1999
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Citation

Nauckhoff, F. (1999a, March 01). Market and competitive intelligence . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-and-competitive-intelligence-


Research papers

Making intelligence count

Ever-increasing resources are being devoted to learning about customers. What do they want how do they perceive us and our offer how do we match up against the competition? Attendant pressures mount on research specialists product brand and...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Sean A. Meehan
March 1, 1999
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Citation

Meehan, S. A. (1999a, March 01). Making intelligence count. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-intelligence-count


Research papers

Operation successful but patient dies

Does research assist or stifle innovation? This paper starts with an overview of the transfer of a revolutionary instant meal technology from Asia to Europe. A classically correct research programme but lacking interpretation and action by the...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael M. Roe
September 1, 1998
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Citation

Roe, M. M. (1998a, September 01). Operation successful but patient dies . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/operation-successful-but-patient-dies-


Research papers

Market intelligence

The purpose of market intelligence is to provide management with the facts, information and insights it needs to make rapidly the best, most efficient business decisions. Well organised, market intelligence can be a substantial source of competitive...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Fredrik Nauckhoff
September 1, 1998
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Citation

Nauckhoff, F. (1998a, September 01). Market intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-intelligence


Research papers

Sharing knowledge

The purpose of this paper is to focus on the sharing of information between retailers and manufacturers. Over the past five years there has been a revolution in the information that retailers have had at their disposal on which to make business...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Tim S. Bowles, James Brooks, Jean Pierre Gaucher
September 1, 1998
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Citation

Bowles, Brooks and Gaucher (1998a, September 01). Sharing knowledge. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sharing-knowledge


Research papers

Lessons learned from Minitel for the Internet

The paper studies the marketing data and tools that can be derived from the use of Minitel in France with 14.5 million users in 1997 to define a strategy that will increase Internet usage. Minitel is a mass market success since 1983 whereas Internet...

Catalogue: The Worldwide Internet Seminar 1998
Author: Johnny Gambacorta
June 15, 1998
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Citation

Gambacorta, J. (1998a, June 15). Lessons learned from Minitel for the Internet. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lessons-learned-from-minitel-for-the-internet


Research papers
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Citation

B.V., E. (1998a, June 15). Competition and innovation in the telecommunications industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/competition-and-innovation-in-the-telecommunications-industry


Research papers

The future role of telecom managers

This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Gerda Jung, Axel Brinkmann
Company: GMS Dr. Jung GmbH
June 15, 1998
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Citation

Jung and Brinkmann (1998a, June 15). The future role of telecom managers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-role-of-telecom-managers


Research papers

The strategic use of telecommunications

Despite technological and regulatory advances telecommunications' strategic role in business is poorly understood. Management attention is excessively focused on reducing telecommunication costs (which rarely account for more than 1% -2% of total...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Anthony Newstead
June 15, 1998
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Citation

Newstead, A. (1998a, June 15). The strategic use of telecommunications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-telecommunications